May 2018

This newsletter is a collection of things I have found in the last month that I enjoyed, found interesting, or simply wanted to share.

You can follow me more closely at my personal website or if you or someone you know is looking to buy or sell a home, you can point them to my real estate website.

“Hey Watson, what’s my personality?”

IBM Watson’s Personality Insights

A well-accepted theory of psychology, marketing, and other fields is that human language reflects personality, thinking style, social connections, and emotional states. The frequency with which we use certain categories of words can provide clues to these characteristics. Several researchers found that variations in word usage in writings such as blogs, essays, and tweets can predict aspects of personality.

IBM conducted a set of studies to understand whether personality characteristics inferred from social media data can predict people’s behavior and preferences.

40 Year Anthem

“Y.M.C.A.”

It was 1977, and we were leaving a photography session on 23rd Street. Jacques Morali saw the big pink YMCA on 23rd and asked, “What is this YMCA, anyway? “And after laughing at his accent, we told him the Y was a place where you could go when you first came to New York when you didn’t have any money — you can stay there for very little. And of course, someone joked, “Yeah, but don’t bend over in the showers. “And Jacques, bless his heart, said, “I will write a song about this!”

Om Nom

The Extraordinary Science of Addictive Junk Food

Frito-Lay had a formidable research complex near Dallas, where nearly 500 chemists, psychologists and technicians conducted research that cost up to $30 million a year, and the science corps focused intense amounts of resources on questions of crunch, mouth feel and aroma for each of these items. Their tools included a $40,000 device that simulated a chewing mouth to test and perfect the chips, discovering things like the perfect break point: people like a chip that snaps with about four pounds of pressure per square inch.

To get a better feel for their work, I called on Steven Witherly, a food scientist who wrote a fascinating guide for industry insiders titled, “Why Humans Like Junk Food.” I brought him two shopping bags filled with a variety of chips to taste. He zeroed right in on the Cheetos. “This,” Witherly said, “is one of the most marvelously constructed foods on the planet, in terms of pure pleasure.” He ticked off a dozen attributes of the Cheetos that make the brain say more. But the one he focused on most was the puff’s uncanny ability to melt in the mouth. “It’s called vanishing caloric density,” Witherly said. “If something melts down quickly, your brain thinks that there’s no calories in it… you can just keep eating it forever.”

Around The Web

Book ‘Em

Triggers: Creating Behavior That Lasts

We deify willpower and self-control, and mock its absence. People who achieve through remarkable willpower are “strong” and “heroic.” People who need help or structure are “weak.” This is crazy—because few of us can accurately gauge or predict our willpower. We not only overestimate it, we chronically underestimate the power of triggers in our environment to lead us astray. Our environment is a magnificent willpower-reduction machine.

– Marshall Goldsmith

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Thanks for reading. Have a great month,

Clay

The Complete Changes To Augusta National →

As time ticked on, holes were further altered to address playability, agronomics, spectator convenience and, most recently, 21st-century club and ball technology. Our challenge was to graphically document every architectural change at Augusta National in a manner never attempted before. To do it, we enlisted the talents of computer artist Chris O’Riley to prepare a succession of detailed diagrams based upon our 30-plus years of research.

April 2018

This newsletter is a collection of things I have found in the last month that I enjoyed, found interesting, or simply wanted to share.

You can follow me more closely at my personal website or if you or someone you know is looking to buy or sell a home, you can point them to my real estate website.

Mister Rogers’ Neighborhood

Can you say…Hero?

I would usually put a brief pull quote or my favorite remarks from the article here but, set aside half an hour and read this. You will feel a refreshed sense of care and peace.

In celebration of Mister Rogers’ 90th birthday and the 50th year anniversary of Mister Rogers’ Neighborhood:

Last Man Standing

Fortnite vs. PUBG

There are an insane number of people playing both PlayerUnknown’s Battlegrounds (over 30 million players) and Fortnite (over 45 million players).

Both games are also pulling wild viewership numbers on Twitch. In February, Twitch streamed 65.44 million hours of Fortnite gameplay and 43.33 million hours of PUBG gameplay. 600,000 people watched Ninja stream Fortnite with Drake…at 3am…on a Thursday.

I think it is widely agreed that Fortnite is a better game. Fortnite is a blast but it never feels high stakes. In PUBG I can hear my pulse. No, not my character’s pulse – my actual beating heart pounding in my ears.

Phony

Millions Are Hounded for Debt They Don’t Owe. One Victim Fought Back, With a Vengeance.

“When the scammers started to hound Therrien, he hounded them right back. Obsessed with payback, he spent hundreds of hours investigating the dirty side of debt. By day he was still promoting ice cream brands and hiring models for liquor store tastings. But in his spare time, he was living out a revenge fantasy. He befriended loan sharks and blackmailed crooked collectors, getting them to divulge their suppliers, and then their suppliers above them. In method, Therrien was like a prosecutor flipping gangster underlings to get to lieutenants and then the boss. In spirit, he was a bit like Liam Neeson’s vigilante character in the movie Taken—using unflagging aggression to obtain scraps of information and reverse-engineer a criminal syndicate. Therrien didn’t punch anyone in the head, of course. He was simply unstoppable over the phone.”

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Book ‘Em

Ego is the Enemy

The question to ask, when you feel pride, then, is this: What am I missing right now that a more humble person might see?
– Ryan Holiday

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Sign Off

Do not hesitate to reply to this months email to share links, wisdom, or thoughts.

Thanks for reading. Have a great month,

Clay