How Well Do You Know World-Famous Logos?
We asked over 150 Americans to draw 10 famous logos from memory as accurately as they could. Based on more than 1,500 drawings created over a period of 80 hours, the results reveal that, far from being stamped perfectly in our collective memory, these ubiquitous emblems largely exist as fuzzy visions in our mind’s eye. One in 5 people thinks the Foot Locker referee wears a hat (he doesn’t), and nearly half of people believe the Starbucks mermaid does not wear a crown (she does). That only scratches the surface of what our study found out.
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A bit about me: I can be interested in anything, for better or worse. I love photography, travel, golf, and baseball. My latest pursuit is learning the guitar. I write a rad newsletter that I publish monthly.