We asked over 150 Americans to draw 10 famous logos from memory as accurately as they could. Based on more than 1,500 drawings created over a period of 80 hours, the results reveal that, far from being stamped perfectly in our collective memory, these ubiquitous emblems largely exist as fuzzy visions in our mind’s eye. One in 5 people thinks the Foot Locker referee wears a hat (he doesn’t), and nearly half of people believe the Starbucks mermaid does not wear a crown (she does). That only scratches the surface of what our study found out.
The BYU team also learned that a “low angle of attack” produces the least splash. When pee hits the porcelain at a 90 degree angle, the splashback is terrible. But when the urine simulator aimed low—imagine hitting just above the drain of the urinal—the splash was more modest and not angled back at the urinator. This is also a good reason to aim sideways rather than straight at the urinal.
Although not a lot of screen time, these graphics play a huge roll in the feel of the film.
Fletcher: “I’m simply not comfortable with those letters, something is missing.”
Low: “Well yes, the cross stroke is gone from the letter A.”
Fletcher: “Yes, and that bothers me.”
Fletcher: (long pause) “I just don’t feel we are getting our money’s worth!”
Fletcher: And this color, red, it doesn’t make much sense to me.”
Low: “What would be better?”
Fletcher: “Blue makes more sense… Space is blue.”
Low: “No Dr. Fletcher, Space is black!”
It is also worth checking out some of the additional images of NASA Graphics Standards Manual on Flickr.
“Back in the day, we had to create everything by hand,” Nintendo designer Takashi Tezuka said in a video released as part of Nintendo’s E3 announcement Tuesday. Every square of land, question-mark block and Goomba had to be hand-drawn and colored on graph paper. When they were happy with the design, they sent it off to a developer to code. Fixing errors or making changes was tricky. Shigeru Miyamoto, Mario’s creator, said whiting out mistakes was too messy, so they overlaid opaque tracing paper on top of the level being drawn.
Be sure to check out the embedded video starting at 41:11.
Branding and logo design for companies named after Pokemon.
Ben Burtt shares the sounds that are combined to make the hyperdrive malfunction sound effect.
Barrack Obama’s ‘O’ logo could be found everywhere throughout the election season. it is a design that I myself absolutely loved and had many times wondered, how it came to be. In my Communication Graphics class, we look at logos, typography, etc. So my eyes had been expanding to take notice of designing well-thought-out logos.
The New York Times, has an interesting interview with Sol Sender, a graphic designer that worked on the logo.
“At the end of 2006, Mode, a motion design studio in Chicago, approached Sol Sender, a graphic designer, to create a logo for Barack Obama’s presidential campaign. The resulting “O” became one of the most recognizable political logos in recent history. I spoke with Mr. Sender a few days after the election to discuss the evolution of his design.”