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> I am Clay
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October 2021

This newsletter is a collection of things I have found in the last month that I enjoyed, found interesting, or simply wanted to share.

You can follow me more closely at my personal website or if you or someone you know is looking to buy or sell a home, you can point them to my real estate website.

Nuclear Octagon

Rebranding Chernobyl

Chernobyl is just a two-hour drive north of the Banda design agency’s offices in Kyiv, Ukraine. When it came time to organize a company picnic in the summer of 2019, 20 graphic designers from the agency decided to pile into a bus and head straight for the site of the world’s worst nuclear accident. The HBO historical drama about the disaster had just been released, piquing curiosity around the world, including locally. The tour of the site was the first time many of Banda’s young designers had thought much about the radioactive legacy all around them and the gravity of what transpired at the former nuclear power plant.

Moved by what they saw, Banda representatives reached out to the Ukrainian government agency responsible for managing the 19-mile-radius Exclusion Zone around Chernobyl with an unusual proposal: a visual brand for Chernobyl and its legacy. At a time when Ukraine’s government has struggled to gain the world’s attention amid a seven-year war with Russia, an unresolved refugee crisis, a suppressed economy, an embarrassing supporting role in the first impeachment of Donald Trump, Carpathian mudslides, and forest fires near Chernobyl, authorities jumped on the opportunity for a free rebranding.

Don’t O-Zzzzz

Melatonin: Much More Than You Wanted to Know

0.3mg.

“But my local drugstore sells 10 mg pills! When I asked if they had anything lower, they looked through their stockroom and were eventually able to find 3 mg pills! And you’re saying the correct dose is a third of a milligram?!”

Yes. Most existing melatonin tablets are around ten to thirty times the correct dose.

Links

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Thanks for reading. Have a great month,

Clay

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