“Invest in the inevitable.” June 23, 2023 • quote “Invest in the inevitable.” ← Previous “It’s not an apology if it comes with an excuse. It is not a compliment if it comes with a request.” Next → “Identify and destroy small-return bullshit; shut off anything that's noisier than it is useful; make brutally fast decisions about what I don't need to be doing; avoid anything that feels like fake sincerity (especially where it may touch money); demand personal focus on making good things; put a handful of real people near the center of everything.”