We asked over 150 Americans to draw 10 famous logos from memory as accurately as they could. Based on more than 1,500 drawings created over a period of 80 hours, the results reveal that, far from being stamped perfectly in our collective memory, these ubiquitous emblems largely exist as fuzzy visions in our mind’s eye. One in 5 people thinks the Foot Locker referee wears a hat (he doesn’t), and nearly half of people believe the Starbucks mermaid does not wear a crown (she does). That only scratches the surface of what our study found out.
Barrack Obama’s ‘O’ logo could be found everywhere throughout the election season. it is a design that I myself absolutely loved and had many times wondered, how it came to be. In my Communication Graphics class, we look at logos, typography, etc. So my eyes had been expanding to take notice of designing well-thought-out logos.
The New York Times, has an interesting interview with Sol Sender, a graphic designer that worked on the logo.
“At the end of 2006, Mode, a motion design studio in Chicago, approached Sol Sender, a graphic designer, to create a logo for Barack Obama’s presidential campaign. The resulting “O” became one of the most recognizable political logos in recent history. I spoke with Mr. Sender a few days after the election to discuss the evolution of his design.”