> Hello
> I am Clay
> I keep a /timeline and have a monthly /newsletter
> You are welcome to /subscribe

What is the cost of lies? It’s not that we will mistake them for the truth. The real danger is that, if we hear enough lies, then we no longer recognize the truth at all. What can we do then? What else is left but to abandon even the hope of truth and content ourselves instead with stories? In these stories, it doesn’t matter who the heroes are. All we want to know is who is to blame.

Chernobyl

In the beginning, small improvements can often seem meaningless because they get washed away by the weight of the system. Just as one coin won’t make you rich, one positive change like meditating for one minute or reading one page each day is unlikely to deliver a noticeable difference. Gradually, though, as you continue to layer small changes on top of one another, the scales of life start to move. Each improvement is like adding a grain of sand to the positive side of the scale, slowly tilting things in your favor. Eventually, if you stick with it, you hit a tipping point. Suddenly, it feels easier to stick with good habits. The weight of the system is working for you rather than against you.

James Clear in Atomic Habits

Shoe Dogs: A Memoir by the Creator of Nike

Onitsuka asked what we thought [new shoe] should be called. Bowerman liked “Aztec,” in homage to the 1968 Olympics, which were being held in Mexico City. I liked that, too. Fine, Onitsuka said.

The Aztec was born. And then Adidas threatened to sue. Adidas already had a new shoe named the “Azteca Gold,” a track spike they were planning to introduce at the same Olympics. No one had ever heard of it, but that didn’t stop Adidas from kicking up a fuss.

Aggravated, I drove up the mountain to Bowerman’s house to talk it all over. We sat on the wide porch, looking down at the river. It sparkled that day like a silver shoelace. He took off his ball cap, put it on again, rubbed his face. “Who was that guy who kicked the shit out of the Aztecs?” he asked. “Cortez,” I said. He grunted. “Okay. Let’s call it the Cortez.”

Phil Knight in Shoe Dogs: A Memoir by the Creator of Nike

Better

And, to be honest, I don’t have a specific agenda for what I want to do all that differently, apart from what I’m already trying to do every day: Identify and destroy small-return bullshit; shut off anything that’s noisier than it is useful; make brutally fast decisions about what I don’t need to be doing; avoid anything that feels like fake sincerity (especially where it may touch money); demand personal focus on making good things; put a handful of real people near the center of everything. All I know right now is that I want to do all of it better. Everything better.

Merlin Mann in Better

You can subscribe to this site via RSS, follow on Twitter, or sign-up for my monthly newsletter: